Home Online interior design service Havenly heads to Chicago by Sam Dewey

The sisters behind Havenly, an online interior design service to help you design and shop for your space virtually, have a keen eye for design.

But when the duo put their sights on finding a solution to the lack of online interior design opportunities, their vision got even, well, keener.

Meet co-founders Emily Motayed and Lee Mayer, who have turned the company into a thriving, tech-enabled, and business-savvy service that’s now available nationwide.

“The design industry is wonderful, but it was in need for some innovation,” said Motayed. “Every other vertical and every other industry has been able to take advantage of the amazing tech that’s now available, so that’s the approach we took as well. We are a very tech-heavy and data-driven company, which I think differentiates us from a lot of other folks out there.”

The company raised over $1.5 million in seed capital during its first round of fund raising and has an annual run rate of $2 million. They’re on track to make $3 million in revenue by the end of the year.

How it works

For a flat fee of $185, you can sign up on Havenly’s website by filling out a quick, five-question survey. Based on your initial style preferences, you’ll be matched with one of Havenly’s trained designers, who will then have you complete a quick consultation—either over the phone or through a questionnaire—so that the designer can get more information about your space and preferences.

Afterwards, you’ll be presented with two distinct concept folders. There, you can leave feedback for the designer, “like” specific products, and rate the overall design. Then the designer will take in your feedback and create a full-room rendering of the freshly designed space.

Once you’ve received the final design, realizing the concept is as easy as clicking through Havenly’s recommendations and ordering all of the products you like, directly through their website.

They’ve already designed for thousands of clients, and that number continues to skyrocket.

“The next time a 28-year-old moves into an apartment and is thinking of going to IKEA, they should know there are better options out there,” Motayed said.



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